The analyses was based on primary and secondary sources (surveys of customers/distributors/competitors, state and regional statistics, import/export data, media and Internet).

Target of marketing research: estimation of market entry capabilities

Market research objectives:

1. Overview of immediate and macro environment of semi-finished meat market;
2. Demography and financial state of the concerned region;
3. Calculation of the key semi-finished meat market statistic activities (Russia and share of the region);
4. Overview of Russian semi-finished meat import/export trade and region’s share reckoning;
5. Analyses of semi-finished meat consumption per head in the concerned region;
6. Price conjuncture data search and analyses (wholesale and retail prices in the certain segment);
7. Revelation of market niche and estimation of Client’s entry possibility in the region;
8. Determination of key criterions for supplier’s selection in the region;
9. Composition of main players’ files including activities, strategy, distribution nets, equipment used, capacit, regional market share;
10. Trends and forecast till 2015.

Period of market research: 2006-2010

Geography of market research: Northwestern region of Russia