Arabian Automobiles, official dealer of Nissan, ran unusual campaign at parkings in Dubai.

They blocked SUVs by new Nissan Patrol with note «Sorry had to run, feel free to get inside and move the car…Sorry». Once inside the car, the accidental test-drivers were presented with a voice that made them experience the product at its best. As the result of this marketing compaign, 78% of accidental participants have signed for the real test-drive. // 23/03/2011, Source: Marketing Media Review